The Big Three automakers are deep in crash programs to get into the market with small, compact cars. As small European and U.S. cars grabbed 15% of the market, American Motors presented fresh evidence of how profitable the market is. American's President George Romney reported that in the fourth quarter of 1958 the company earned $21 million, or $3.56 a share, nearly as much as it cleared in the previous twelve months. Studebaker-Packard's Lark sold so well in the first ten days of January that the company for the fourth time has...
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