The Press: The Haulers' Christmas

For the twelfth straight day, 8,000,000 New Yorkers went without their daily papers. The strike of 4,400 deliverymen had laid a high cost on the nine newspapers—and on the city. Of some 20,000 newspaper employees, fewer than 5,000 were working. The papers totted up total losses of $1,000,000 a day in advertising revenue and another $400,000 daily in circulation revenue.

Without newspaper advertising, major department store sales in one big Christmas shopping week fell nearly $3,000,000 below last year, and specialty store sales dropped $1,250,000. Impulse and mailorder sales—both directly responsive to newspaper...

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