SELLING & MARKETING: The New Mediocrity


"A man who gathereth gold for the Department of Internal Revenue and hath no fun is a sounding ass and a tinkling idiot." Thus, wittily jumbling his '"Biblical passages, Madison Avenue's Charles Hendrickson Brower, 56, president of Batten, Barton, Durstine & Osborne, last week summed up what is wrong with the U.S. salesman, and perhaps the whole U.S. economy. Adman Brower told the National Sales Executives' convention in Washington that Americans in general and salesmen in particular have forgotten that work can be fun—and so they are not working hard....

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