The Press: The Man Catchers

While British newspapers pull in their belts, women's magazines are popping out of their girdles. On Fleet Street last week the national dailies smarted under circulation losses totaling more than 1,000,000 a day since they boosted prices to tuppence ha'penny (3¢) last October. Sunday papers and general-circulation magazines dropped 4,000,000 weekly in the same period. By contrast. Britain's women's magazines are faring better than ever.

Britain's proliferating women's weeklies, twelve in all (total circ. about 10.4 million), are the Cinderellas of postwar publishing. The bestsellers charge some of the highest space rates in...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!