CORPORATIONS are not expected to have souls, but the men who run them often strive to give them personality and prestige that go beyond the point of standard salesmanship. Out of the effort to achieve that prestige has come a special category of architecture: the showpiece office building. Among the newest and most impressive of U.S. corporation castles is Manhattan's 38-story headquarters for the whisky-making House of Seagram, now being finished at 375 Park Avenue, the first bronze-sheathed skyscraper ever constructed.

Built at an estimated cost of $35 million, the Seagram monument is set back on a twin-fountained, granite and marble plaza...

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