A Letter From The Publisher, Mar. 3, 1958

WHILE the editors this week pay anniversary tribute to a durable American figure (see cover story), I should like to report on another birthday. It was 35 years ago this week that Vol. i, No. i of TIME, The Weekly Newsmagazine, went to press.

The late Briton Hadden and Henry R. Luce launched TIME in 1923 out of the conviction that people should be better informed and that something should be done about it. They did, and they called it TIME. The early indifference of advertisers was monumental, but more to the point was the spirited response of readers.

The press run for...

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