The Press: G for Effort

To the commercial journals that are published in most U.S. cities, Denver's business weekly bears as much resemblance as sour-mash bourbon to Sanka. Known as Cervi's Rocky Mountain Journal, after Editor and Publisher Eugene Sisto Cervi, the thriving $12-a-year Denver paper is a sassy, fact-crammed compendium of personals, local business transactions (including almost every new car sale in town) and well-honed gibes at such unlikely targets as the Chamber of Commerce, complacent businessmen, Scripps-Howard's Rocky Mountain News and the powerful Denver Post. Gene Cervi, 50, onetime Colorado State Democratic Chairman, and a graduate of both Denver dailies, of late has concentrated...