The Press: New Tonic for the Trib

After the family scuffle that kicked the New York Herald Tribune's President Whitelaw Reid upstairs in 1955, younger brother Ogden ("Brownie") Reid took over the ailing paper with the titles of president, publisher and editor. Brownie Reid, Yale '49, brought with him a $2,250,000 insurance company loan on the 20-story Herald Tribune Building in midtown Manhattan (41st Street) and an ambitious two-year plan for a "lighter, brighter" Trib.

For the reliable, respectable Republican Herald Tribune, longtime morning rival of the good, grey and sometimes Democratic New York Times (circ. 623,000), Publisher Reid, then...

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