GOODS & SERVICES: New Ideas, Sep. 17, 1956


Roadside Telegrams. Motorists en route from Paris to Nice. Bordeaux or Calais can receive messages by means of huge billboards put up by Esso service stations. Telegrams are addressed to "Autogramme Paris," delivered to the highway safety division of the French Touring Club, which, in turn, relays messages to appropriate Esso stations for posting along the route. The motorist then sees his name and license number on a billboard, stops at the next station to pick up his message.

Freight Shrinker. A freight-car Shrinker to cut cargo damage in railroad cars...

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