Radio: Electronic Stumping


Electronic Stumping The two major political parties this week will kick off the biggest, costliest, best-organized TV political campaign in history. Long before the conventions decided on the candidates, Republicans and Democrats retained three ad agencies and took options on some $4,500,000 worth of fall radio-TV time (three times the 1948 costs). There will be far less whistle-stopping and fewer talks with local bosses, now that TV is out of the bush league of politicking. Items:

¶ Democrats are forking out about ten times as much money on radio-TV as on all...

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