The Hemisphere: Aggressive Newcomer

Tourists driving through Eastern Canada this summer will spot new blue-and-white service stations at many a crossroad and street corner. They are the gas and oil outlets of Canadian Petrofina, an aggressive subsidiary of La Compagnie Financière Beige des Pétroles, which broke into the market only three years ago and has already moved from nowhere to fourth place (behind Imperial, British American, and Shell) among Canada's 19 gas and oil distributors.

Petrofina, which has extensive holdings in Africa, Mexico and the Middle East, was invited into Canada by a veteran Canadian oilman, Alfredo Campo, 51, who is now Canadian Petrofina's president....

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