Books: The 1960 Campaign

THE GOLDEN KAZOO (246 pp.)—John G. Schneider—Rinehart ($3.50).

The simple thesis of this book is that tomorrow's President will not be elected by the people, nor by old-line machine bosses like The Last Hurrah's Frank Skeffington (see above), but by slick advertising boys on Madison Avenue. A candidate will be pretested and merchandised like "a can of beer, a squeeze tube of deodorant, a can of dog food."

This would-be satire, by an ex-adman turned novelist, is set in the political outer space of 1960. The book's hero-heel is Blade Reade, a middle-aging boy genius who tries to keep his ulcer quiet and...

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