Like prime beef, a choice hour on television is costly. The hour beginning on Sunday nights at 8 E.S.T. is about as prime as a TV hour can get. In an effort to attract customers, NBC has been working away at the hour for years, while CBS's Ed Sullivan has been dishing it up medium to well done, with viewers taking avidly to his servings. This situation has understandably made NBC officials extremely unhappy; it has caused big executives to fear for their jobs, and even brought NBC's Chairman of the Board Sylvester L....
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