The Press: The successful upstart

To the dedicated TV-watcher, and the TV industry, the bible of the business is the pocket-size, 15¢ weekly TV Guide. In a scant 2½ years, it has become a standard fixture in thousands of U.S. living rooms, and the last official check by the Audit Bureau of Circulation (in the first quarter of 1955) showed newsstand sales of 2,378,000, thus made it the biggest weekly newsstand seller in the nation.

It is still growing: fortnight ago it launched its Oregon edition, i.e., local program listings and news inside a national news-and-feature jacket; editions are being readied for Oklahoma, Georgia, Louisiana. For its...

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