As the undisputed boss of the World-Herald, Omaha's only daily (circ. 254,467), Henry Doorly has long had a bedrock maxim for publishing his paper. "You can't look for popularity, if you're an independent paper," says he, "because you're constantly stepping on someone's toes. When you're alone it's doubly difficult to please everyone."
A severe, conservatively dressed and conservative-minded publisher, Doorly has never been guilty of trying to please everyone, but he has reached many. In Omaha the World-Herald goes to almost every home in the city; across Nebraska, three out of five families take it. For the past 15 years the paper...
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