Radio: Upped Ante

The inevitable descended last week upon CBS's $64,000 Question. Rival NBC announced a new program, scheduled to start Oct. 8. Its name: The Big Surprise. Its jackpot: $100,000. Not too surprisingly, Surprise comes from the same fertile source as Question—the inventive office of Louis G. Cowan.

Surprise will not only toss around nearly twice as much money as Question; it also promises to be at least twice as complicated. Containing elements of Talent Scouts, telephone quizzes, and the bygone "Miss Hush" mysteries of radio's Truth and Consequences, Surprise will ask viewers to supply the name of someone who is about to receive...

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