U.S. coffee drinkers got a welcome treat last week. After Brazil cut the minimum export price to 53.8¢ a lb. (v. 87¢ last June), prices tumbled to the lowest levels in more than a year. General Foods Corp., biggest U.S. roaster, clipped 5¢ off the price of Maxwell House, pushed the wholesale price down to 97¢. A. & P. Co. slashed its Eight O'Clock coffee from 89¢ to 79¢ a lb. Standard Brands cut 10¢ a lb. off Chase & Sanborn.

The price cuts, both by Brazil and U.S. roasters, were caused by the drop in demand; coffee imports...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!