The Press: Color in the News

At 9:30 one morning last week the Associated Press got a request by longdistance telephone from the Minneapolis Star: could A.P. take color pictures of General George C. Marshall's funeral, airship the developed film from Washington to Minneapolis that same night? The A.P. could and did. Next morning at 10:20, right on schedule, five big Star presses rolled. On Page One: a five-column, four-color picture showing the flag-draped casket and its uniformed pallbearers, the pearl-grey columns of Washington Cathedral, the green trees and the blue sky.

Star readers are used to such fast and timely color with their news. The paper prints...

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