Many a network official was trying frantically last week to prove that (in the words of a popular commercial) he was Mr. Clean. So busy was the TV industry at its new purity kick that, according to the latest Madison Avenue gag, "CBS is about to move Church of the Air to prime evening time." NBC finally got around to bouncing the admittedly corrupt Tic Tac Dough, chose an apt replacement: Truth or Consequences. Still another lavish NBC giveaway, The Price Is

Right, slid under a cloud; its coproducer, Mark Goodson, admitted that...

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