A lot of TV programs seem as if they were made up entirely of commercials. Last week Los Angeles' KTTV went all the way, put on Cavalcade of Spots, a half-hour show that was in fact nothing but commercials.

Cavalcade was born last spring when KTTV President Richard A. Moore astonished the Western Association of National Advertisers by offering prime time for a 13-week program of commercials —and offered to foot the bill himself. Moore was delighted by the association's flood of entries for the show, became more "convinced than ever that some of the most creative material on television...

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