Business: Bread & Circuses

To judge by the contraptions on view and the high-flown talk of motivation, it might have been a meeting of circus showmen or of sociologists. Instead, it was the annual meeting of the Super Market Institute, gathered in Atlantic City last week to demonstrate that today's supermarket operators must be both showmen and sociologists to sell their goods. As choosy as shopping housewives, and twice as voluble, the 13,000 delegates wended their way through aisles crowded with 530 displays, talked about changes in the U.S. supermarket.

So fond is the shopper of gathering gossip along with the groceries that supermarket lounges are...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!