The latest thing at Sears, Roebuck is hair mail. Out from Sears in discreetly unmarked white envelopes all this month went 30,000 catalogues devoted wholly to its new line of men's "career-winning toupees." They ranged from the close-cropped Ivy League crew cut to the long-haired Hollywood model. Balding buyers measure their crowns with a tape sent by Sears, outline their open spaces on paper, pay $109.95 to $224.95 for a toupeeĀ20% down, the rest in six installments. With proper care, which means alternating it with a second wig and sending it back to Sears every month or two for...
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