Business: Small-Car Push

The well-founded reports were finally confirmed. Ford Motor Co. announced last week that it will introduce a small or compact car during the 1960 model year, "barring changes in the market or other circumstances." Thus it became the first of the Big Three to go on record, though crash programs of all the companies for small cars have been an open secret for weeks (TIME, Feb. 2).

Actually, Henry Ford II and Chairman Ernest Breech had not intended to say anything about Ford's economy car until it was ready to be marketed, lest it keep people from buying this year's cars. What...

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