The Press: Joiner's Rejoinders

Promptly at 3 o'clock one afternoon last week, Ernest Joiner, 47, editor of the weekly Ralls, Texas Banner (circ. 1,175), planted a cigar beneath his mustache, wrapped a grimy printer's apron about his waist and flipped the switch on the old flatbed press. As the first ink-wet copies of the Banner began to roll, it seemed much like the press run of any of thousands of other small-town U.S. papers. It wasn't. If last week's edition ran true to form, Editor Joiner's own column in the Banner would be excerpted or reprinted in full in much larger Southwestern newspapers. The reason:...

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