Sport: Back to the Carnival

"This is still an entertainment business. Every ball game is not going to be an exciting one. That's where fireworks and baseball personalities and bands come in. Owners should experiment. Maybe the uniforms should be improved—maybe it's better to use green or purple."

So, last week, said Bill Veeck (rhymes with peck), onetime owner of the Cleveland Indians and St. Louis Browns, now the new boss of the Chicago White Sox. For $2,700,000, Veeck and associates bought control from the squabbling Comiskey family, who had controlled the team since 1901. The skill of the good-pitch, no-hit Sox may not improve right away,...

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