The Press: Ebb Tide

After 32 years, Tide ebbed last week in a sea of red and disappeared. A trade magazine for admen, Tide was founded by TIME Inc. in 1927, sold in 1930, and drifted through a series of ownerships before Bill Brothers Publications (Sales Management, Rubber World) gave it a whirl in 1956. In a field dominated by Advertising Age (1958 circ. 41,961), Tide was always out. Last week the magazine was absorbed (estimated price: $150,000) and closed out by Vision, Inc., a closemouthed Madison Avenue publishing house that operates a grab-bag set of properties.

The...

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