BUSINESS ABROAD: Little King Size

In Japan, both noses and cigarettes are short. This is as it should be, says the Japanese government's tobacco monopoly. It refused to make king-size cigarettes because "a king-size cigarette in the mouth of a short-nosed Japanese is unesthetic." But the tobacco monopoly met such a clamoring demand for king-size cigarettes that last week it gave in—but not all the way. In keeping with short noses, the Japanese king size will be 3 mm. shorter than king-size cigarettes in other countries of the world.

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