The Press: Bad News Is News

To Publisher W. J. Valentine of California's Antelope Valley Ledger-Gazette (circ. 6,612) the news was significant, and he printed it. AIR FORCE FORECASTS ACTIVITY DECLINE AT PALMDALE AIRPORT, read the Page One banner headline. The story below quoted Air Force officials who said employment at the facility on the edge of the Mojave desert, 60 miles north of Los Angeles, would be reduced from 3,542 to 1,972 by late 1960.

But to Antelope Valley realtors bad news is no news. They were convinced that the Gazette had betrayed their efforts to sell land, and they began a campaign to get Antelope Valley...

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