THAT CHRISTMAS LOOT,: Santa Bring More Headaches Than Cheer


HARDLY anyone anywhere celebrates Christmas more impressively—or does retailers more good—than the U.S. businessman. He empties a sackful of gifts on expectant customers, fellow executives, public officials, newspaper editors and anyone else who creeps onto his list. The list has grown so long that today the Santas-in-pin-stripes spend something like $1 billion on yuletide cheer: $300 million for liquor, the rest for a stockingful of loot ranging from $2.50 puddings to $2,500 pianos. The giving is not necessarily due to an excess of Christmas spirit; businessmen simply think that they must. As Denver Radio Station Owner Gene Amole says:...

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