BE GLAD YOU CAN HELP was the United Fund's slogan this fall in South Bend, Ind., one of the cities worst hit by 1958's recession. Many were. Though Studebaker-Packard's work force had been cut 10%, men still on the job dug deeper, came up with exactly the same as last year's total: $67,000. In jittery Detroit, Ford's workers boosted their average contribution from $20.02 to $24.35. Northrop Aircraft's payrollers in Los Angeles raised their contribution to the local A.I.D. chest from $269,000 last year to $307,000 this fall. So it went in Fort Wayne, Ind., Seattle, Cincinnati, Beaumont, Texas—a...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!