BE GLAD YOU CAN HELP was the United Fund's slogan this fall in South Bend, Ind., one of the cities worst hit by 1958's recession. Many were. Though Studebaker-Packard's work force had been cut 10%, men still on the job dug deeper, came up with exactly the same as last year's total: $67,000. In jittery Detroit, Ford's workers boosted their average contribution from $20.02 to $24.35. Northrop Aircraft's payrollers in Los Angeles raised their contribution to the local A.I.D. chest from $269,000 last year to $307,000 this fall. So it went in Fort Wayne, Ind., Seattle, Cincinnati, Beaumont, Texas—a...
PHILANTHROPY: Charity Boom
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