Cinema: Upbeat

As the sniffles faded away last week, Asian flu was no longer a big menace to crowd-filled movie houses. Boosting totals by some 1,500,000 adult admissions (a 5.4% increase over the previous week), a sudden moviegoing upswing ended a ten-week fall in attendance that had dropped 23.7% below the same 1956 period. Except for the Midwest, the reverse trend was nationwide, and the flu-thawed East boasted the highest jump (14%).


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