ADVERTISING: Tastemakers Getting the Taste

At Chicago's Conrad Hilton hotel, downtown headquarters of the Democratic National Convention, long-stemmed models ankled through the lobby last week in brief bathing suits covered with 375 Pepsi-Cola caps. Coolers loaded with Pepsi were staked out on every important floor, but Coca-Cola coolers won a beachhead at candidates' headquarters and the convention hall. Schenley Industries, Inc.. restricted from dispensing its beverages, fell back on institutional messages ("Since 1933, Schenley Industries, Inc. has spent $200 million with U.S. farmers for grains").

Mixing plugs with politics, the hucksters were making the most of their...

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