In 1906, the young D'Arcy Advertising Co. of St. Louis welcomed a new account: a small soft-drink manufacturer. In the next 49 years, the agency made Coca-Cola's name and "The Pause that Refreshes" known around the world, helped boost yearly sales to $200 million. Last week Coke and D'Arcy parted; the $15 million-a-year account was given to Manhattan's McCann-Erickson agency.
In making the change, Coca-Cola said that it hoped to "integrate international and domestic advertising," pointed out that McCann-Erickson has worked for Coca-Cola Export Corp., and has offices all over the world. But behind the change, also, may be the fact...
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