MANAGEMENT: Case History

W. (for William) Harold Rea, 47, president of Canadian Oil Companies Ltd., was a logical choice for guest speaker at last week's meeting of Toronto's National Sales Executive Club. Rea's company, a 98.7% Canadian-owned firm, is one of Canada's fastest-growing oil and gas companies. Its 1954 report showed a $2,000,000 sales increase and a 20% rise in net profit over 1953.

As his topic, Speaker Rea chose to tell "a true story of a business problem faced by the chief executive of a medium-sized company." The executive, said Rea, was deeply worried...

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