Time Clock, Sep. 30, 1957

CIGARETTE SALES are climbing higher than ever. In the first seven months of 1957, smokers puffed 240.5 billion cigarettes, 5.6% more than the same period last year. July sales in U.S. alone jumped 13.5% over 1956. For third quarter, R. J. Reynolds (Camel, Winston) says earnings will be "considerably ahead" of last year, Philip Morris expects a 5% to 10% sales gain, P. Lorillard (Old Gold, Kent) also anticipates a rise.

FARM-EQUIPMENT SALES this year will rise 5% to 15% above 1956, and makers expect a fast fourth quarter followed by a strong market through...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!