Time Clock, Sep. 30, 1957

CIGARETTE SALES are climbing higher than ever. In the first seven months of 1957, smokers puffed 240.5 billion cigarettes, 5.6% more than the same period last year. July sales in U.S. alone jumped 13.5% over 1956. For third quarter, R. J. Reynolds (Camel, Winston) says earnings will be "considerably ahead" of last year, Philip Morris expects a 5% to 10% sales gain, P. Lorillard (Old Gold, Kent) also anticipates a rise.

FARM-EQUIPMENT SALES this year will rise 5% to 15% above 1956, and makers expect a fast fourth quarter followed by a strong market through...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!