ADVERTISING: The $16 Million Challenge

"My hand is not shaking. I am not weeping or hiding under my desk. I am cheerful and alert. I face life with optimism. This agency will go on." Such was the almost joyful reaction of Executive Vice President Charles Brower of Batten, Barton, Durstine & Osborn last week as he announced the loss of Revlon, Inc.'s $8,000,000 account.

All Madison Avenue knew exactly how Brower felt. It was like coming out of the trenches to blighty and peace on earth. Even as they panted after Revlon, the most dynamic cosmetic-maker in the...

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