The Press: The Mysterious Boxes

Managing Editor Don Maxwell, 54, of the Chicago Tribune ("World's Greatest Newspaper") has his own private slogan to keep staffers on their toes. The slogan:

don't "be second to any New York newspaper." Last month, when Maxwell was visiting New York, his competitive instincts were aroused by a fanfare of Page One headlines in the New York Herald Tribune announcing the "Camerama," a new* secret "revolutionary camera that will make press history." The "amazing camera," bragged the Herald Trib, takes a 160°, wide-angled picture, which the paper printed across 16 columns, i.e., two full newspaper pages. The camera mechanism, the Herald...

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