A Letter from the Publisher

Dear Time-Reader: One of the great means of mass communication in these times is the institution known as the convention. Every year some 10 million Americans go to conventions to exchange ideas, thresh out problems, see new products, hear of new discoveries.

TIME is represented at many of these conventions, particularly at the trade shows and industrial meetings. Our reason, too, is communication: we want to show the conventioneers something of TIME'S own operations, and how we function as an advertising medium.

On the average of once a month our Merchandising Director Briscoe ("Beezer") Ranson crates up...

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