Religion: Let Your Light Shine

In a big office high above Chicago's North Wells Street, a picture of Jesus Christ hangs on the wall, alongside photographs of two tall businessmen: Herbert and Lewis Wells. The picture display is intended as something more than simple decoration. The two businessmen, father and son, are the proprietors of Wells Organizations Inc.—and Wells, which has raised millions of dollars, for churches since 1951, is the fastest-growing outfit of pledge promoters in the U.S.

Herbert Wells, 79, learned the fund-raising business as a partner in the pioneer firm of Ward, Wells and Dreshman,...

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