The Press: The Colonel & the Dolls

The Chicago Tribune, whose daily circulation has slipped about 20% in the last seven years from 1,076,045 in 1946 to 885,840 this year, decided to try an old circulation stunt to boost its sales. The plan was to give away free dolls for every three new subscriptions to the paper. But the circulation men reckoned without the Trib's aging (73) Colonel Robert Rutherford McCormick, who huffily frowned on the idea as undignified for the "World's Greatest Newspaper." The circulation men gently persisted, suggested that the dolls were really quite handsome, and urged the Colonel to descend from his tower office and...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!