Radio: Anybody Listening?

A group of radiomen fearfully hired Alfred Politz Research, Inc. to find out if anyone was still listening to radio in the nation's TV areas. Last week they were crowing about the results:

¶ In TV areas, during an average winter day, two out of three adults said they had listened to radio; 94.5% reported they owned one or more radios in working order.

¶ Most people (57%) listen to radio before and during breakfast, while they are busy dressing, bathing, eating, etc.

¶ A radio set is the most widely owned U.S. appliance: 1% ahead of refrigerators, 9% ahead of bathtubs,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!