Radio & TV: Pay As You See

For the first time in U.S. history, a new movie had its premiere on television last week. The film, Paramount's Forever Female, starring Ginger Rogers and William Holden, was not very good. But the TV audience was not very large either; it consisted only of those who could crowd around some 70 specially prepared TV sets in Palm Springs, Calif., a far-flung (90 miles away) suburb of Hollywood. What brought the film colony's biggest names on the run was the fact that the Palm Springs experiment was the official inauguration of Telemeter, a coin-box subscription TV. system that is partly owned...

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