Money spent on advertising set a new record in 1952, Advertising Age reported last week. Total billings of the 52 leading agencies were $1,720,400,000 v. $1,604,400,000 in 1951. The top ten (in millions):
J. Walter Thompson..................................... $142
Young & Rubicam................................ 120
B. B. D. & O.................................................. 118
McCann-Erickson................................. 94
N.W. Ayer & Son..........................................86.5
Foote, Cone & Belding................................ 70
Benton & Bowles......................................... 52.8
Blow Co. ........................................................50
Grant Advertising..........................................45
Dancer-Fitzgerald-Sample......................... 44.6
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