ADVERTISING: Top Ten

Money spent on advertising set a new record in 1952, Advertising Age reported last week. Total billings of the 52 leading agencies were $1,720,400,000 v. $1,604,400,000 in 1951. The top ten (in millions):

J. Walter Thompson..................................... $142

Young & Rubicam................................ 120

B. B. D. & O.................................................. 118

McCann-Erickson................................. 94

N.W. Ayer & Son..........................................86.5

Foote, Cone & Belding................................ 70

Benton & Bowles......................................... 52.8

Blow Co. ........................................................50

Grant Advertising..........................................45

Dancer-Fitzgerald-Sample......................... 44.6

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