The Press: Influence & the Influenced

How are voters influenced in an election campaign? To find out, California Publicist Stephen L. Wells, who was Truman's manager in Southern California in 1948, put a 22-man team from the University of Southern California to work interviewing a cross section of voters in California's 17th Congressional District. Last week Wells announced the results. Of the 800 interviewed, 47% of the voters said they were most influenced by news stories, reports of candidates' speeches, and ads in newspapers; 31% gave radio news, speeches and paid political programs the top rating; 22% were most influenced by TV. No one admitted being influenced...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!