Cinema: The New Pictures, Oct. 27, 1952

The Promoter (J. Arthur Rank; Universal-International) is a sprightly spoof that gives Alec (The Man in the White Suit) Guinness a role ideally suited to his deadpan comedy talents—that of a droll, eccentric fellow who achieves success not through industry or intelligence but through sheer brass. As Edward Henry ("Denry") Machin, Guinness is a washerwoman's son who gets ahead in the grimy town of Bursley. In grade school, he casually doctors his examination grades to pass with flying colors. Later, as a solicitor's clerk, he blithely adds his name to an invitation list to the fanciest ball of the year, where...

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