RETAIL TRADE: Head-Chopping, As Usual

Rising young executives at Montgomery Ward & Co. have one big incentive: they know there is always room near the top. This is the settled policy of terrible-tempered Chairman Sewell Avery. In the 21 years since he took over, Avery has lost, through resignations or firings, no fewer than 60 top-level Ward officials, including four presidents and 31 vice presidents.

But in Ward's ever-changing palace guard, President Stuart Ball has always felt secure. He has been with Ward's for 20 years; no executive was closer to Avery.

It was Ball, as company counsel, who advised Avery to provoke the U.S. Government...

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