Although Reader's Digest (circ. 15 million) is the world's biggest monthly, Owner-Editor De Witt Wallace still answers his own phone, edits most of the magazine's stories, and writes most of his own letters longhand. Last November, Editor Wallace sent off a letter to "Jerclaydon, Inc.," a company so obscure that he could not even learn the names of its officers. Wallace simply addressed the letter: "President."
The Digest, which periodically runs "Consumer Reports" telling its readers about promising new products, had run across Jerclaydon's Glamorene, a new kind of rug cleaner. Before it...
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