Thomas Nelson & Sons, publishers of the new Revised Standard Version of the Bible, called on the advertising firm of Batten, Barton, Durstine & Osborn fof a market survey before deciding on the format. Among the facts & figures turned up in the B.B.D. & O. survey of 2,474 housewives:
¶Ninety percent of Protestant families and 70% of families of "other denominations" (principally Roman Catholic) own Bibles. Most Protestant homes have more than one.
¶Most Americans keep their Bibles in the living room47% on a bookshelf, 28% on a table. Some (32%) keep their Bibles (or a second copy) on a bedside...
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