ADVERTISING: Corrupt Substitute

At an international advertising confer ence in London last week, British Adman J. B. Nicholas offered his views on sex ap peal in advertising. Said he: "Sex appeal ... is a corrupt, lazy substitute for the romantic appeal. Sex appeal offers few novelties and they soon bore, whereas the romantic appeal affords inexhaustible possibilities of humor, charm and sentiment." How did Adman Nicholas define advertising sex appeal? Said he: "Oh, you know. Legs and all that sort of thing."

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