A Letter From The Publisher, Jul. 23, 1951

The "TIME jinx" cry is on again. Sugar Ray Robinson, it says, was voodooed out of his world middleweight crown last week (see Sport) by his picture on the June 25 TIME cover.

Some sport columnists had chanted the hex legend earlier, when Robinson took a "no decision" in his Berlin fight three days after the cover was published.

The legend, started long ago, snowballed from a few sport covers whose subjects ran into misfortune. Examples:

Joe DiMaggio (July 13, 1936), spectacular rookie, played with the American League All-Stars the week his cover | came...

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